Tesla (electric car company) Marketing Analysis Essay

Tesla ( galvanic car car alliance) Marketing Analysis - Essay typeThe company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its aim of first customer delivery (Tesla Motors, 2010, p. 4). This go forth facilitate the efforts of pursuing new electric power teach opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porters five forces, commercialiseing mix and marketing action plan analysis on Tesla Company. SWOT ANALYSIS Strength Tesla write a licensing deal with lotus cars in order to convert one of their sport fabrics in to an electric car, which was lightweight, small car with all the external body panels made of plastic. On the other hand, the Tesla Roadster has induce the first mainstream electric vehicle enquired by celebrities, thus bringing a more desirable model S to the market. The company has managed to develop their first electr ic sport car The Roadster, and supplied to other manufactures standardised Toyota with more technological expertise in the field of electric transmission and train drive (GlobalData, 2012, p. 1). The company has also developed a vehicle, which is entirely in house, whereby sub-assemblies atomic number 18 required. The platform developed for Model S has facilitates the application of the crossover model and any other model. In fact, Tesla was the first company to produce electric vehicle and they piss stood by the business model to collaborate zero emissions with quality performance design. flunk The development of the vehicles and sub-assemblies has resulted to an increment of production personify, hence they do not achieve economic of scale. Products have a higher price than their competitors who sell combustion engine powered vehicles. The Roadster has phased out and the sales have reduced, and this is an indication that revenues will come from the Model S. The models have lo w brand recognition hence, there will be difficulties in convincing the customers concerning the superiority of their preferred options of the brand. The other weakness of Model S is that it may not be available until 2012, hence giving a chance to competitors to produce and market their electric vehicles before the release of Model S by Tesla, thus they will take up the market share (Binkiewicz, Chen & Czubakowski, 2008, p. 5). Opportunity The company has been benefiting from support by the government across the globe, since their products are environmentally friendly, thus they have been exempted from duties. The company has also been offered support by the Mercedes Smart car, which has results to leaning the way they female genitalia launch in near future. Tesla has a chance to improve the quality control process in order to reduce their cost, hence increasing enthusiasm. The other opportunity relates to the rise of gas prices, whereby people are seeking alternative ways of tra velling. In this case, the company acquires a prime opportunity to depict the benefits associated to their products and the cost friendliness to customers. Threats There are difficulties involved in production, distribution and selling of the